Colorescience

Redesigning the premium cosmetics webshop.

The Hungarian distributors of Colorescience, a renowned US brand, approached our web design studio seeking a complete overhaul of their existing webshop. Their primary concerns were the lack of a premium appearance and insufficient product information. They admired the complexity of the US webshop but felt it was overwhelming. Our approach included workshops, user persona identification, market research, mood-boarding, wireframing, UI design, and development in Shopify.

Challenge

The challenges we faced were multi-fold. We needed to enhance the webshop's premium appearance while improving product information without overwhelming users. Additionally, we had to adapt the complexity of the US webshop to the Hungarian market and create a user-centric design that aligned with Colorescience's brand identity. Summarized:

Improve the webshop's premium appearance.
Enhance product information without overwhelming users.
Adapt the US webshop's complexity to the Hungarian market.
Create a user-centric design aligned with Colorescience's brand identity.

Approach

Workshops and goal setting: We organized workshops to understand Colorescience's goals, user personas, and user objectives.
Market research: In-depth market research helped us identify trends and preferences in the Hungarian beauty market.
Mood-boarding: We created mood boards to visualize the desired aesthetics and brand identity.
Wireframing: We developed wireframes to plan the webshop's structure and layout, ensuring a smooth user experience.
UI design: Our team designed a visually appealing and user-friendly interface that aligned with the brand's premium image.
Development in Shopify: We developed the webshop using Shopify, combining design aesthetics with functionality.

Outcome

The redesigned Colorescience webshop for the Hungarian market successfully addressed the following challenges:

Premium appearance: The new design exudes elegance and sophistication, aligning perfectly with Colorescience's brand image.
Enhanced product information: We provided detailed product descriptions and user-friendly navigation, offering customers a wealth of information without overwhelming them.
Simplified complexity: While inspired by the US webshop's complexity, we streamlined the Hungarian version to cater to the local market's preferences.
User-centric design: The webshop prioritizes user needs and offers a seamless shopping experience, leading to increased customer engagement.

By approaching the project as a design problem and incorporating design thinking principles, we transformed Colorescience's webshop into a successful and customer-oriented online platform. The project showcases the power of thoughtful design to solve complex challenges and achieve business objectives.

Learn more about the topic in our article.

Behind the scenes

Services

Brand identity

Web design

Development

Our team

Levente Végh

Tech lead

Katalin Fodor

Lead designer

Marci Fekete

UI designer

Eszter Mogyorósi

UX designer

Oliver Tasnadi

Creative lead

Methods

Clarifying

Design

Tools

Adobe Illustrator

Adobe Photoshop

Figma

Shopify

Industry

Consumer goods and services